MARKETING TIP #17: AVOID DEADLY MARKETING SINS

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MARKETING TIP #17: AVOID DEADLY MARKETING SINS

In spirit of All Hallows’ Eve🎃👻…here are the Deadly Sins of Marketing (and how to avoid them):

1. Gimmicks: Content that sounds salesy can be off putting to your target market. Focus on good quality content.
2. Marketing Through The Wrong Channels: Understand your target market. Determine which channels best align with your target market and also give you the best return.
3. Following Competitors: It’s important to know what your competition is doing, learn from them and then do it better😉 Focus on YOUR competitive advantage, what makes you unique?…this is your secret weapon to staying ahead💪🏼
4. Failure To Measure: 84% of businesses do not track their ROI on social media!😱  Every customer should be linked back to a campaign (social media, advertisement, email etc.) Keep track so you know what is and isn’t working.
#happyhalloween #marketingsins #deadlysins #businesssins #smallbusiness #ROI #competition #results #measure #track #marketingtips #lcmarketingtips

MARKETING TIP #16: CALL TO ACTION

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MARKETING TIP #16: Determine your Call to Action👈🏼

Social Media and Email Marketing can be overwhelming to your customers. Make things simple for them by providing a *Call To Action*. This will ensure your message is getting through and you see results.
::: Keep it simple
::: Funnel people to your call to action 
::: Tell people what you want them to do (like, comment, click link etc.)

#calltoaction #marketingtips #sales #results #socialmediamarketing #emailsuccess #like #link #lcmarketingtips

MARKETING TIP #15: PROVIDE VALUE

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MARKETING TIP #15: Provide Value

When setting up email marketing campaigns or social media campaigns, keep these tips in mind:💭

• Build trust and establish a relationship
• Provide *VALUE* and clients will look forward to more emails and posts from you
• Watch the timing of emails and posts
• Offer an incentive

#emailmarketing #emailblast #smallbusiness#socialmediamarketing #socialmediatraining #marketingstrategy  #marketingtips #entrepreneur #girlboss #motivationmonday #LCmarketingtips

MARKETING TIP #14: IMPROVE SEO

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MARKETING TIP #14: Improve your SEO (Search Engine Optimization)
Not sure how to make your website appear on the first page of google?🤔

Follow these steps to improve your SEO:

Set up a google keyword planner for your website through adwords (it’s free!)
Brainstorm a list of keywords and enter them into keyword planner for your website
Set up specific webpages for your keywords
Edit your metadata. This is the backend content on your website that google uses for keyword ranking (page title & page description)
Sprinkle keywords through your website copy (avoid “keyword stuffing”- google is smart and will catch this, resulting in a negative effect on your ranking😳)
Set up a webmaster account with google and submit your site map directly to them instead of waiting for google to crawl your site. Let google know you’re ready👊🏼

Questions? Comments? Need help? Message me🤗

#seo #digitalmarketing #googleit #marketingstrategy#marketingtips  #businesswomen #website
#LCmarketingtips

MARKETING TIP #13: OPTIMIZE IG WITH BUSINESS PROFILE

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MARKETING TIP #13: Optimize your Instagram Account with a Business Profile📊

A business profile features reporting capabilities for tracking your social media efforts. It also features an improved profile which allows customers to easily contact you directly from their IG accounts👌🏼

::: Analyze your posts and see how they are performing. Learn about your followers and improve your strategy📈

::: Display your company information directly in your profile (website, email, address and phone). A “contact” button will also be added to your profile👋🏼

{All of these new features will allow your customers and potential customers to easily get in touch with you!}👏🏼🤗

Set up your Business Profile in three easy steps:
1. Tap the settings wheel icon at the top right of your profile
2. Select “Switch to Business Profile”
3. Set up your IG Business Profile!
::: Connect to your Facebook business page
::: Add your phone number, email, or location so customers can reach you directly from the new contact button on your profile!

#marketingtips #instagrambusiness#weekendwarrior #newclients #smallbusiness

MARKETING TIP #11: LINK SUCCESSFULLY (Facebook)

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MARKETING TIP #11: Link successfully on *Facebook*
Have you noticed that when you add a link to a Facebook post you see less results than your other posts?😩
– Improve organic reach on Facebook by adding the link as the first comment (this “tricks” Facebook) and will give you more organic reach👌🏼
#tricky  #tipsandtricks #socialmediamarketingtips
#smallbusinessmarketing  #smallbusiness#LCmarketingtips

MARKETING TIP #10: HASHTAG

marketingtip10MARKETING TIP #10: Use hashtags in your posts (Instagram and Twitter)
Add hashtags to your posts to attract new clients:
– Stick to 5-10 hashtags per post (if you have more, add them as the first comment)
– Brainstorm 50 hashtags that identify with your target market and your product/service
– Test out new hashtags by viewing “related” or “trending” hashtags

#hashtag #socialmedia #marketing #smallbusiness#targetmarketing #LCmarketingtips

MARKETING TIP #9: BUILD TRUST

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MARKETING TIP #9: Build Trust
If people like you, they’ll listen to you, but if they TRUST you, they’ll do business with you!

By connecting and relating to your target market you will give them an opportunity to get to know you and eventually build trust in your brand

Key ways to build trust through marketing:
– Define “pain points”
– Identify what problems need to be solved
– Show how you can meet their needs
– Be consistent

#buildtrust #marketingtips #branding #businesstip#smallbusiness #marketing #lcmarketingtips

MARKETING TIP #8: MARKET THROUGH A VARIETY OF CHANNELS

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MARKETING TIP #8: Market through a variety of channels💻📱📽📧🗞
Building on the last Marketing Tip (“Rule of 7”), when planning your marketing strategy, it is best to market through a variety of channels to ensure you reach your target market through all of the noise.

Sample of an advertising timeline based on the “Rule of 7”:
Day 1: Social Media Post #1
Day 2: Email
Day 3: Magazine Advertisement
Day 4: SM Post #2
Day 5: Community Event
Day 6: SM Post #3
Day 7: Email

Timelines and advertising options will vary greatly depending on your industry. If you are unsure of the best approach for your business, DM or comment below to learn more about our custom advertising and marketing plans for small businesses.

#marketingmanagement  #emailmarketing #advertisingcampaign #socialmediamarketing #lcmarketingtips