Marketing Tip #29: Create Authentic Content
Sometimes coming up with new content for social media can be a challenge! Here are a few tips to keep your content fresh and authentic:
– Consistency is key, some days you’ll feel like posting and it comes easy, other days may feel like a struggle.
When you’re in a posting mood, draft a bunch of posts to use in the future.
– Don’t post just to post. Ensure you are providing value.
– Seasonal posts are a great way to fill in the blanks (ex. local happenings, holidays, trending topics).
– Always keep your target market in mind!